Interview with Mariana Sarmiento (Colombia)
CEO of TERRASOS, company selected by IDB Lab for a project that combines digital tokens with biodiversity
“The distrust in digital assets is overcome by communicating”
What needs to change in our societies for sustainability to be at the center of our actions?
We need to educate people on the importance to our daily lives of biodiversity and nature, and we also need to make it easier for people to connect and contribute to biodiversity, generating the right incentives to be able to do so.
How can we overcome distrust in digital assets?
By communicating, by showing the use cases and demonstrating that they are not a technical issue but a tool to provide transparency, and that requires pedagogy.
Are digital assets here to stay?
No doubt about it.
What is the main task of innovation labs like IDB Lab?
Laboratories of innovation provide the space for this type of ideas to really flourish; they give them time and support, and also generate the institutional foundations needed to give credibility and strength to all these new ideas that can be absolutely transformative.
You were a panelist in our last edition of IDB Lab Forum. How was your experience?
Fantastic, exciting. IDB Lab Forum gave me the opportunity to connect with different people who are transforming the ecosystem.
In From Idea to Innovation you can read more inspiring stories like this of Mariana Sarmiento, who is an advocate in promoting the conservation of our biodiversity and nature through digital assets. We also invite you to explore about our recent initiative on digital tokens NaturaTech and we look forward to seeing you at the next edition of IDB Lab Forum 2024 taking place in Buenos Aires, Argentina, from October 31 to November 1. For more details, visit: www.IDBLabForum.org
About IDB Lab
IDB Lab is the innovation and venture laboratory of the Inter-American Development Bank Group. Our purpose is to discover new ways to drive social inclusion, environmental action and productivity in Latin America and the Caribbean. IDB Lab leverages financing, knowledge and connections to support early-stage entrepreneurship, foster the development of new technologies, activate innovative markets and catalyze existing sectors. www.idblab.org